About

I'm a developer and systems architect with over a decade of experience building software — from WordPress themes used by thousands to custom automation systems that save businesses hours every month.

The Short Version

I spent years building software products. I learned what works and — more importantly — what doesn't. The lesson: most businesses don't need another app. They need their existing tools to talk to each other.

That's what I do now. I connect the dots between your spreadsheets, your CRM, your email, your reports — and I make them work together automatically.

How I Think

Every system I build follows the CAFS methodology — a framework I developed from years of programming and a healthy dose of philosophical stubbornness:

C
Compact

Small. Not time-consuming to build or maintain. If it takes longer to maintain than it saves, it's not a system — it's a chore.

A
Autonomous

Runs without you babysitting it. A good automation should feel like it doesn't exist — things just happen.

F
Functional

Self-contained. No chain of dependencies that break when one link fails. It works, or it tells you why it doesn't.

S
System

Complete. Delivers value. Saves time — not once, but every time it runs. That's the difference between a script and a system.

The Philosophy

I approach engineering the way a Stoic approaches life: focus on what you can control, let go of what you can't, and do the work regardless.

This isn't just motivational talk. It's practical. When a client's spreadsheet has 500 edge cases and Vietnamese diacritics that don't match, you don't complain — you build a fuzzy matching algorithm and move on.

The obstacle is the way. The messy data is the opportunity. The repetitive manual process is the system waiting to be born.

Background

  • 10+ years in software development (PHP, Python, JavaScript)
  • Built and maintained WordPress theme products used globally
  • Google Sheets / Apps Script automation specialist
  • Self-hosted infrastructure (Linux, Docker, CyberPanel)
  • AI integration (Claude, OpenAI, n8n workflows)

Want to work together?

I take on a limited number of projects at a time to ensure quality. If you have a business process that needs automating, let's talk.

Get in Touch